Best Free SEO Tools to Improve Your Google Ranking

Free SEO Tools
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Free SEO Tools Whenever I think up a home improvement project for my place, I find yourself working smartest and fastest once I have the proper tools at my disposal. It’s amazing the difference an honest tool can make – and therefore the overtime it takes to urge work avoided a helpful tool.

Fast-forward to online marketing. How are you able to work smarter and faster with SEO?

It starts with having the proper tools.

I’ve collected an enormous sampling of the simplest free SEO tools on the market—tools with a good sort of uses and covering variety of common needs. These tools are fast, free, and easy-to-use. I hope you discover one or two (or twenty) you’ll put to good use, today.

1. Google PageSpeed Insights

Check the speed and usefulness of your site on multiple devices

Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to enhance (and pat you on the rear for what you’re doing well). The mobile results often include a ranking for user experience, rating areas such as tap goals and font size.

Alternatives: PingdomWebPageTest, and GTmetrix

2. Moz Local Listing Score

See how your local business looks online

Moz crunches data from quite 10 different sources—including Google, Yelp, and Facebook—to score your brick-and-mortar business on how it’s online. Returns for incorrect or incomplete listings come complete with actionable corrections.


Hundreds of keyword ideas supported one keyword

Enter a keyword, and therefore the Keyword Tool provides an enormous few long-tail keyword opportunities and customary questions asked.

Alternative: Answer the PublicUbersuggest

4. Google Analytics

Complete web statistics and search information

In addition to tracking almost all the traffic you can access to your website, Analytics also contains keyword insights into what people are using in your page.

You can find this data or under Discovery> Search Console> Queries or Discover> Campaigns> Organic Keywords.

Alternative: MatomoOpen Web Analytics, and Clicky

5. Google Search Console + Bing Webmaster Tools

Constant website analysis, alerts, and error reports

These webmaster tools assist in giving you a taste of what the 2 top search engines consider your site. It’s helpful to ascertain any bugs, alerts, and indexing issues.

Pro tip: Each of those two tools requires a touch of installation on your site. If you’ve got a WordPress website, you’ll add the webmaster code automatically through a plugin like Jetpack or Yoast.

Read | 20+ Best WordPress SEO Plugins to Improve Your Website Rankings in 2020

6. Ahrefs’ Backlink Checker

Comprehensive link analysis

The free version of Ahrefs’ (Best SEO Tools) Backlink Checker shows the highest 100 backlinks to any website or URL, along side the entire number of backlinks and referring domains (links from unique websites), Domain Rating (DR), and URL Rating (UR) where applicable.

Pro tip: Paste during a competitors website to seek out instant link opportunities.

7. Moz Link Explorer

Complete overview of your website, pages, and links

The free version of Link Explorer gives you a fast look a full range of link analysis, including a glance at the foremost impactful links coming your way and your most linked-to pages.

8. Google Keyword Planner

Know what people want

Plug a keyword or keyword category into the tool and Google will return all sorts of useful statistics to guide your keyword strategy: monthly search frequency, competition, and recommended keywords that you may not have considered.

9. in an Incognito Window

Discover auto-fill opportunities

Searching in an incognito window will mention that all-familiar list of autofill options, many of which may help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets overlooked. Incognito can also be helpful to ascertain where you truly rank on a results page for a particular term.

10. Google Trends

See the relative search popularity of topics

Google Trends shows the favored search terms over time, which is beneficial for uncovering differences due to the season in search popularity amongst other things. Compare multiple terms to ascertain the relative popularity.

11. Ahrefs SEO toolbar

See the relative search popularity of topics

Google Trends shows the favored search terms over time, which is beneficial for uncovering differences due to the season in search popularity amongst other things. Compare multiple terms to ascertain the relative popularity.

Alternative: MozBar

12. SEO Web Page Analyzer

Get a full on-page analysis of your website

SEO website Analyzer performs a comprehensive on-page analysis to uncovers issues like as missing image alt tags, heading structure errors, and page bloat.

Alternatives: HubSpot Website GraderSEO Analyzer

13. SERP Simulator

Preview how your sites will look in Google’s search results

See how your meta title and outline will appear within the search results before you even publish your website. Works for desktop and mobile. Check for truncation issues and fix them instantly.

14. Schema Creator

Customize how your sites appear within the search results

Create custom code in order that your reviews, events, organizations, and other people are displayed the way you would like in Google’s search results. Copy and paste your schema code into your web site once you’ve built it.

Here’s an example of Schema in action:

15. SimilarWeb

View site stats for any domain

Use this tool to estimate what proportion traffic an internet site gets. See a list of sources, places and more of the traffic. A helpful tool for competitor research.

Read | How to Get Google Adsense Approval With A New Blog

16. SERP Robot

See up to 5 keywords for your ranking place

Enter any website or website and up to 5 keywords to ascertain where you rank for every of them. Check your competitors’ rankings too.

17. XML Sitemaps

Build a sitemap

Simply enter your site’s URL and a few optional parameters, and XML Sitemaps will create a sitemap that you simply can upload to Google Search Console and Bing Webmaster Tools. Release to 500 pages.

18. Browseo

See your website the way an enquiry engine sees it

Enter your site, and this tool will strip out everything but the center , revealing your website the way search spiders see it. This particular view are often helpful to ascertain the hierarchy you’ve given particular elements (maybe without realizing it!).

19. SEO Site Checkup

Audit the website for the technical and on-page SEO issues

Site Checkup runs through a quick audit of your site, checking for correct tags and surfacing any errors which may come up.

20. Yoast SEO

Suggestions for program optimizing your blog posts

Enter the most keyword for your blog post and Yoast SEO will suggest the way to tweak your blog post to optimize it for search engines.

Read | How Much Money Is Required For An Advanced Digital Marketing Course?

21. LinkMiner

Instantly find broken links on any website

LinkMiner may be a simple Chrome extension that checks the HTTP status of all links on the present website . All broken (404) links are highlighted red. A useful gizmo for locating broken link building opportunities.

22. Google Business Review Link Generator

Create a link for patrons to review your business on Google

Customer reviews are important for local SEO purposes. This tool allows you to make a shareable link for patrons to review your business on Google.

23. Copyscape

Check for duplicate content

Enter a blog post or website URL and Copyscape will tell you where else the material is online. You would possibly find results that you’ll got to follow-up with to assist get your SEO so as.


24. Robots.txt Generator

Easily generate an all-important robots.txt for your site

Robots.txt files let the online robots know what to try to to with a website’s pages. When a page is disallowed in robots.txt, that’s instructions telling the robots to completely jump those sites. There are some exceptions during which case a robots.txt could be ignored, most notably malware robots that are trying to find security issues.


25. Structured Data Testing Tool

Structured data helps to supply context to the knowledge on your page. This tool from Google uses live data to validate the structured data for any website, otherwise you can copy/paste code to check it.

Further Resources

Putting together an inventory of free SEO tools are often a frightening task. There are hundreds out there! I aimed to grab those that we’ve found valuable here at Buffer and therefore the ones you’ll use via the online within minutes to urge some amazing insights.

If you’re curious about even more tools—like, hundreds!—here are a couple of places to start:

Which SEO tools are your favorite? Does one prefer web tools like these or browser plugins and spreadsheets?

I’d like to hear any tips you’re willing to share within the comments!

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